"I should probably post something today." If that thought nags at you on a loop, you already understand the real problem with social media. It isn't that you don't know what to say — it's that doing it properly takes time, consistency, and someone who shows up every day, not "whenever there's a gap." This guide breaks down exactly what the service covers, what it realistically costs, and when handing it off beats grinding through it yourself.
What social media management actually includes
A lot of people picture "management" as posting three photos a week. In practice the job has five distinct parts:
- Posts (static & carousels): the backbone of your presence. Design, copy (the caption), hashtags and scheduling on fixed days and times — usually 2-3 times a week.
- Stories: your daily "we're here" — behind-the-scenes, today's offer, quick polls. They keep the account top of mind without cluttering the grid.
- Reels / short video: where organic reach is won in 2026. A single good reel can pull 10x the reach of a static post.
- Community management: replying to comments and DMs within a sensible window. This is where most sales quietly die — a message left unanswered for two days is a customer who has already moved on.
- Reporting: a monthly readout with real numbers (reach, engagement, clicks, messages) and a decision on what to keep and what to change next month.
Skip the last two and you're essentially posting into the void. The value of professional social media management lives exactly there: in consistency and measurement.
What it costs — and what you get at each tier
Foivi AI keeps plans clear, with no surprise line items. Prices are in EUR; Australian readers can use the A$ guide alongside.
| What's included | Basic — EUR 149/mo | Pro — EUR 249/mo |
|---|---|---|
| Platforms | 1-2 (e.g. FB + IG) | up to 3 (+ TikTok) |
| Posts per month | 8-12 | 16-20 |
| Stories | basic | daily |
| Reels / video | — | 2-4 per month |
| Community management | ✅ | ✅ (faster replies) |
| Monthly report | basic | detailed + recommendations |
For context: hiring a junior in-house social coordinator runs well past €2,500/month once you add on-costs. At EUR 149 or 249 a month you get a team rather than one person — no payroll, no leave to cover. Want a full presence (site + social)? The EUR 1,390 bundle combines them.
DIY or outsource? The honest rule
"I'll just do it myself" is never free — it costs time. Be realistic: running two platforms properly takes 6-10 hours a week (ideas, photos, captions, replies, analysis). If an hour of your time as the owner is worth more than about €19, DIY already costs you more than the Basic plan — and usually with a worse result, because consistency cracks the first busy week.
Keep it DIY if: you're just starting out, you're naturally comfortable on camera, and you want to "feel" the platform before investing. Hand it off if: you forget to post for weeks, DMs sit unanswered, or you simply don't want another job on your plate.
Which platforms to actually be on
Not all of them. Two done well beats five done badly:
- Facebook: still strong for the 35+ crowd, local businesses, events and reviews. Essential for hospitality, services and retail.
- Instagram: your shopfront. Visual products and services, a younger audience, reels for organic reach. For roughly 80% of small businesses, FB + IG is enough.
- TikTok: worth it only if you target under-35s and can publish video consistently. Huge reach, but it's hungry — it constantly needs fresh content.
If social feeds your orders, it pays to connect it to an e-shop and an AI chatbot (EUR 39/mo, ~€39) that auto-replies to common DMs — so no message slips through the cracks.
How performance is measured
"We got likes" isn't a result. The numbers that matter:
- Reach: how many unique people saw you.
- Engagement rate: a healthy target is 3-6% on Instagram. Under 1% means the content isn't landing with your audience.
- Clicks to your site: how much attention turns into visitors.
- Messages / bookings: the most honest metric — how many people actually reached out.
- Sales: the final judge. Everything else is a waypoint.
Frequently asked questions
How much does social media management cost?
With Foivi AI it starts at EUR 149/month for Basic and EUR 249/month for Pro. Basic covers 1-2 platforms with 8-12 posts; Pro adds reels, daily stories and detailed reporting.
How many posts per month does a plan include?
The EUR 149 Basic plan typically includes 8-12 posts. The EUR 249 Pro plan raises that to 16-20 posts, plus stories and 2-4 reels per month.
Which platforms should I be on?
Facebook and Instagram reach about 80% of the audience for most small businesses. TikTok is worth it only if you target under-35s and can produce video consistently.
How is performance measured?
Through reach, engagement rate (3-6% on Instagram is healthy), clicks to your site, messages or bookings, and ultimately sales. We deliver a monthly report comparing against the previous month.
Ready to retire the "I should post something" guilt? We take over posts, stories, reels and replies — you get numbers, not anxious evenings. Explore our social media solutions or get in touch for the plan that fits your business.